Proper planning, purchasing and management of media is often the last link in the chain to getting an advertising message out. But it's not enough just to get the message to as many people as possible in the target audience. The goal now is to use media to make an impact on an audience and provoke a reaction – it is media used creatively.
Nowadays the web is a meeting point, allowing users' active participation in a way that gives them a voice, where they can manage their own content, comment on other content, send and receive information with other people. Communication and audiences change. You have to anticipate these changes to lead them.
Communication through actions that are characterised by high doses of creativity, surprise and timing, creating novel and unconventional channels to convey messages. Having been entrusted with the organization of events such as the Alliance of Civilizations, the Euro-Mediterranean Summit or the International Congress on Agricultural Insurance, we are prepared for any thing.
The importance of sport and culture in today's society is unquestionable. Sport is associated with the thrill of competition and with passion. It creates heroes and role models, transmits positive values, brings together different cultures and unites people from diverse backgrounds. Sponsorship provides brand image, reputation and the values ??of the sponsored sport, team, athlete or body. And as important as a good choice of sponsorship is its management and exploitation, allowing us to capitalise on and maximize investment. Indurain, Carlos Sainz, Romay, Jordi Tarres, Max Biaggi, Jorge Martinez Aspar, Fonsi Nieto, Julian Simon, Nico Terol and Hector Barbera are just some of the sponsorships we have participated in.
Nowadays, companies are required to manage their name, enhance their reputation, listen to consumers, increase their credibility and influence their audiences so as to build a corporate image. The integration of social networks, CSR, creating and managing databases, media contacts and advocates are the basis of leading-edge communication.